Privacy Policy

Effective Date: April 15, 2026

1. Introduction

Welcome to Lean Horizons Academy (“Company,” “we,” “our,” “us”). This Privacy Policy explains how we collect, use, and safeguard your information. As a global provider of lean philosophy training, we utilize a "Privacy by Design" approach to ensure your data is handled in alignment with GDPR, CCPA, and the Digital Markets Act (DMA).

2. Who We Are

Lean Horizons Academy provides enterprise-level lean training and implementation strategy across all industries.

  • Data Controller: Mark DeLuzio
  • Address: 145 High Lake Dr, Statesville, NC 28677
  • Email: Mark@LeanHorizons.com

3. Information We Collect and How We Use It

  • Personal Data: We collect names, email addresses, and professional details voluntarily provided via Gravity Forms. This data is used for customer support, lead management, and marketing communications.
  • Usage Data: We collect IP addresses and behavioral interactions to analyze site performance and curriculum engagement.
  • Hashed User Data: When you provide your email address via a form, we may collect a hashed (pseudonymized) version of that data. This "User-Provided Data" is transformed into a unique code (SHA256 hash) before being sent to Google to protect your identity while improving our attribution modeling.
  • Consent Signals: We store your specific consent preferences via Complianz to ensure our website respects your choices across all sessions.

4. Advanced Analytics & Google Services

We use Google Site Kit to manage our measurement stack (GA4, GTM, Search Console). Our site utilizes Google Consent Mode v2 via the WP Consent API and Complianz.

  • Google Signals & Cross-Device Tracking: We have enabled Google Signals to provide aggregated, anonymized insights into how users interact with our site across multiple devices. This allows us to understand the customer journey for signed-in Google users without identifying individuals.
  • User-ID Tracking: We may associate a unique, non-identifiable ID with individual users to connect their interactions across different sessions and devices.
  • Dynamic Consent: No non-essential scripts (Signals, Analytics, or User-ID) will fire until you provide affirmative consent via our cookie banner. If you decline, GA4 sends "cookieless pings" for anonymous modeling only.

5. Third-Party Plugins

We utilize specialized third-party services to power our site and curriculum:

  • Complianz: Manages legal consent records and script blocking.
  • UserWay: Provides AI-powered accessibility enhancements.
  • Articulate 360: Delivers our interactive training and curriculum content.
  • Gravity Forms: Facilitates secure contact and inquiry submissions.
  • MailerLite & Insightly: Manages email marketing and CRM lead attribution.
  • Metricool: Tracks social media and traffic analytics (synced with consent signals).
  • Divi, Hummingbird Pro, SmartCrawl, & Breeze: Optimize design, SEO, and speed.

6. Cookies and Control

Our Website uses cookies for functionality, analytics, and personalized content delivery. You may manage or revoke your consent at any time by clicking the "Manage Consent" tab at the bottom of the screen, powered by Complianz.

7. Your Global Data Protection Rights

  • Access/Delete: You may request a copy of your data or its total deletion.
  • Withdrawal: You can opt-out of marketing at any time via the "Unsubscribe" link in our emails.
  • CCPA (California): We do not sell or share personal data for monetary gain.

8. International Data Transfers

As a US-based entity, data from the EEA/UK is protected via Standard Contractual Clauses (SCCs) and encrypted transit.

9. Data Retention

  • Lead Data: Retained in Insightly/MailerLite until you request deletion.
  • Form Entries: Gravity Forms entries are periodically purged after syncing to our CRM.
  • Analytics Data: Governed by our 14-month retention setting in GA4.

10. Contact Us

For any questions regarding your data, contact Mark DeLuzio at Mark@LeanHorizons.com.